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Analysis of Development Status of China's Luggage Industry

Editor:admin │ Date:2018-03-29 

China's luggage output has accounted for more than 70% of the world's share, and has occupied a dominant position in the world. As a world leader in manufacturing and manufacturing luggage, China has more than 20,000 luggage manufacturers and produces almost a third of the world's luggage, which has a huge market share.

In recent years, along with the rapid development of the luggage industry, the number of China's luggage companies is also increasing. Currently, it is mainly concentrated in the coastal provinces of Guangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, and eight provinces in Hebei and Hunan inland.

China's luggage industry is facing unprecedented challenges. With the impact of factors such as labor shortage, rising raw material prices, appreciation of ***, and accelerated pace of industrial transfer, the factors of instability in the domestic and foreign sales of the luggage industry have increased. At the same time, the survival and development of the luggage and exhibition industry has also been hamstrung.

China's luggage and luggage products in Europe and the United States are far from quality. China's low-end luggage market is flooded, scattered in various commodity wholesale markets and distribution booths, and 80% of low-end products that are decorated by small factories and small workshops are relatively weak due to lack of funds. Many companies’ hardware production facilities and software R&D personnel are relatively weak. Out of the package decorated without brand, poor quality, no design, no personality, no protection, and some also use a large number of toxic raw materials, can not meet the city's pursuit of quality of life, especially for many years, the majority of domestic luggage companies mainly export Many companies have no brand, no team, no channels when they turn to domestic sales after the financial crisis. They are obviously inferior to foreign big names in terms of design innovation, independent brands, and marketing networks, causing the industry to be more vulnerable to external environmental fluctuations. The ability to resist risks and profitability are relatively weak.

International big-name luggage products have entered the Chinese market one after another and have had a serious impact on domestic luggage products. At the top of the “pyramid” in the domestic luggage market is an international top brand such as LV, which has a high price and profit, and gradually expands its market share; while domestic brands are more concentrated in the shallow level of prices and channels, but their market share is large. The profitability is extremely low, and it can only be won by quantity; in the middle is a small number of high-end brands, but lack of personality and appeal, can not have deep emotional resonance with consumers.

In addition, with the continuous improvement of international inspection standards, various countries have continuously restricted the import of commodities through various means. In order to adapt to international standards, accelerate the development of new technologies, rely on technological progress to adjust the structure of export commodities, promote product upgrades, and promote product structure to high-tech The transformation of products and high value-added products has become a problem that luggage manufacturers must pay attention to. China's luggage enterprises should actively integrate resources, based on product quality, through effective management methods, combine bag design and manufacturing with international trends, produce high-quality, unique products, and use the momentum of economic recovery, both inside and outside sales. With force, it is possible to continue to consolidate the sales strategy of “internally and externally” and win a place in the global market.

From January to December 2015, the export value of Chinese luggage and similar containers was US$28,262,609, which was a year-on-year increase of 4.2%. From January to December 2015, the export volume of China's paper and other paper containers, boxes and other packaging containers reached US$4.347 billion, an increase of 9.8% from the same period of last year. From January to December of 2015, the export volume of China's packaging bags reached 1.966 billion U.S. dollars, an increase of 0.6% compared with the same period of last year.